Merchant-funded reward platform

Reward your customers with a real holiday, not a gift card.

ViaRewards lets Australian businesses hand out branded vouchers for genuine resort stays in Bali, Thailand, Vietnam and beyond. You choose the holidays, you decide how much of the cost you cover, and you pay nothing until a customer actually books.

  • Free to start and free to issue
  • Billed only on redemption
  • ABN-verified businesses only

The catalogue

Choose a holiday for your Business Rewards Campaign

Choose from a selection of participating properties and design a holiday reward campaign that works for your budget and business objectives.

Full catalogue available with approved accounts. Apply to join →

$0

To get started, issue vouchers and run a campaign

~24 hrs

Typical time from application to approval

Unlimited

Branded vouchers to issue, always free

20

Redemptions before any platform fee applies

Design your campaign

Build your own affordable holiday reward program

Build a reward campaign tailored to your business objectives and within budget. All in-catalogue holidays start with a 10–50% discount applied by ViaResorts.

  1. 1

    Select a holiday that works for your campaign

    Select a stay that fits your objective, whether it’s generating leads, closing a deal, adding value to your offer, or rewarding staff or valued customers.

  2. 2

    You decide the economics

    Select a vacation with a pre-applied ViaResorts discount and pay no extra, or contribute towards the stay for higher value customers and conversions. You decide how much. Design a campaign that suits your marketing budget.

  3. 3

    Send your customer the gift of a holiday

    Issue a voucher for your holiday reward on your terms. Customers book online through your branded reward page. Discounts and any co-payment are automatically applied. The customer pays any balance.*

  4. 4

    You’re charged only as customers book

    It’s free to create a campaign and issue branded vouchers. Payments only occur as customers book their stays. Check redemptions and track progress from inside your merchant account.

* Your customer always pays at least $1, so the booking carries a real payment and a receipt. Conditions apply — full terms are shown while you build your campaign.

Who it’s for

Attract New Business, Retain Customers, Reward Staff.

See how a holiday rewards program can work for your business.

Motor and marine dealers

Close the deal on the floor without discounting the drive-away price. A free holiday can feel priceless and help clinch the deal.

Real estate and property

Win new listings, thank the seller at settlement, or reward the referrer who sent them. Vendors and purchasers will remember your agency and their holiday.

Finance, broking and insurance

Settle a loan, refinance a book, or move a policy. A compliant, clearly-termed reward that competitors can't match with cashback.

Home improvement and trades

Solar, pools, kitchens, roofing — high-ticket jobs decided after three quotes. Be the quote they remember.

Health, fitness and membership

Reward the 12-month sign-up instead of discounting month one. Reduce churn and encourage new members.

Agencies, staff and B2B services

Reward the client who signs the retainer, the partner or staff members for great work and results.

How it works

How a holiday reward campaign works

  1. 1

    Apply and get approved

    Complete the form below using your registered ABN. Include a brief description of your planned reward campaign and one of our team will get back to you ASAP to help you get started.

  2. 2

    Build your offer

    Pick holidays from the catalogue. Every one carries a ViaResorts discount of 10–50% off the advertised rate before you add anything. You decide how much of the balance your business subsidises — from none of it to all.*

  3. 3

    Campaign page, emails and collateral

    Use your auto-created campaign page to promote your offer, issue branded collateral and email vouchers to your customers to redeem according to your own terms and conditions.*

  4. 4

    Pay only when they book

    Zero cost to set up and get going. Payments are made when your customers redeem, according to your subsidy schedule and platform fees. ($0 for your first 20 redemptions.)

* Conditions apply. Full terms are shown while you build your campaign, before anything goes live.

Packages

Your package is set by how much you cover

There’s no subscription and no monthly minimum. The more of the holiday your business funds, the lower the platform fee.

Vacation Basics

Awareness and consideration campaigns.

$30+ GST per redemption
  • Your co-payment: None
  • Customer saves 10–50% off the advertised rate
  • First 20 redemptions fee-free
  • Unlimited branded vouchers, collateral and dashboard
Apply to join

Vacation Legends

High-ticket items and high-value acquisition.

No feeper redemption
  • Your co-payment: 50% to 100%
  • Customer saves 10–50% off, plus whatever you cover
  • No platform fee, at any volume
  • Unlimited branded vouchers, collateral and dashboard
Apply to join
Platform fees and inclusions compared across the three packages
CompareVacation BasicsVacation PlusVacation Legends
Your co-paymentNoneUp to 50%50% to 100%
What your customer saves10–50% off the advertised rate10–50% off, plus whatever you cover10–50% off, plus whatever you cover
Platform fee per redemption$30 + GST$20 + GSTNo fee
Fee waived onFirst 20 redemptionsFirst 20 redemptionsNo fee to waive
Branded vouchers to issueUnlimitedUnlimitedUnlimited
Branded collateral and dashboardIncludedIncludedIncluded
Best suited toAwareness and consideration campaignsHigh-value items, retention and acquisitionHigh-ticket items and high-value acquisition

The fine print, up front

What you’re committing to, in plain English

You're only charged at the moment of booking

Your contribution and platform fee, when applicable, is billed on a stored payment method only when a reservation is confirmed. There's no charge to issue vouchers to customers. You determine the numbers before you go live.

The rate is fixed for the duration of your campaign

The rate shown and your selected subsidy are fixed for the life of your campaign. Participating properties are contracted to lock a rate in place for a nominated sales period. Customers upgrading or adding extras are billed separately by the property.

Vouchers keep working in cases of overbooking

If a property becomes unavailable, our team can offer your customers an equivalent holiday in the same location and we cover the additional cost, if any. Your issued vouchers stay valid until your nominated close date.*

Redemption = reservation

Your customer books dates at the hotel from your issued voucher in a few clicks, and pays a minimum of $1 toward the reservation* or up to the amount you've nominated. Confirmations are completed directly with the property.

Property terms apply post reservation

Once a reservation is made the property's own refund terms apply to the customer. Your contribution is generally non-refundable once it's been used to book, but can often be credited for a change of dates and in some cases a change of property.

Simple pay-as-you-go billing

Add a credit card and only pay when your customers confirm their reservation. Get alerted instantly if a payment is blocked, for peace of mind.

* Conditions apply. Full terms are shown while you build your campaign, before anything goes live.

Apply

Free to start, free to issue

Applying costs nothing and doesn’t commit you to a campaign. Not ready to apply? Use the contact form below.

  • No card required to apply, no voucher cap
  • Full catalogue unlocked on approval
  • A real person reviews every application

Already applied? Log in — we’ll email you a link.

We check this against the Australian Business Register.
What your customers know you as, if it differs.
A rough number is fine. It helps us size your first campaign.
Buy a car, settle a loan, spend over a certain amount — whatever fits your business.
Only if an agency or partner introduced us. Leave it blank otherwise.

By applying you agree to the Business Program terms, and confirm you’re authorised to apply on behalf of this business.

A person reads every application. We usually come back to you within 24 hours, and there’s nothing to pay to apply.

Questions

Common questions about holiday rewards

What does it cost to get started?

Nothing. Applying is free, approval is free, and issuing vouchers is free — hand out as many as your campaign needs, there's no cap.

How is this different from a discount or a gift card?

A gift card is worth its face value and gets spent without a thought. A holiday is memorable — it's the thing your customer tells people about. As a business you enjoy a discounted rate, and can offer your customers high perceived value and a priceless experience.

What's the catch for my customer?

All conditions are available before you select a holiday for your campaign. Property booking conditions apply, and holidays have sales and booking windows you can view before setting up. We also offer promotional stays that come with special demographic conditions, which you should review before selecting.

All stays are subject to availability and flights are not included. We'll let your customers know any condition before they complete their reservation.

How many people actually redeem?

30–50% is typical over the life of a campaign. We'd still advise calculating on 100% redemption when you're weighing up the economics, so there are no surprises.

Can I put company branding on the webpage and collateral?

Yes. Webpage, vouchers and collateral carry your logo, your colours and your qualifying terms — "buy a car", "settle a loan", "spend over $2,000", whatever fits. Print, email or both.

Can I set the terms of the offer?

Yes — you decide how a customer qualifies for a voucher, and when and where. Your terms should state clearly what your customer gets, what they need to contribute (minimum $1), when your campaign starts and ends, and any disqualifying conditions. Reservation terms are separate and handled during the booking process.

What happens if I want to stop?

Pause or close a campaign from your dashboard at any time. Vouchers already in customers' hands remain honoured to the end of their stated validity period — you're liable for those, and only those.

Who is eligible to join?

Australian businesses with an active ABN. Our team will review the application and get back to you ASAP to help you get started or answer any questions.

When am I actually charged?

Only when one of your customers redeems a voucher and books a holiday. At that point we charge the card on file for the amount you agreed to fund, plus the platform fee for your package. Nothing before that — not on approval, not on issuing vouchers, and not on a voucher nobody uses.

Your first 50 redemptions carry no platform fee at all.

What if a customer never books?

It costs you nothing. An unredeemed voucher is never charged for, and it lapses at the end of the validity period printed on it. This is why the model works for a campaign of any size: you only pay for the holidays people actually take.

How much of the holiday do I have to cover?

You decide, campaign by campaign. Cover the whole thing, or part of it and let the customer pay the rest — they contribute at least $1 either way, so every booking has a payment in it. The more you fund, the lower your platform fee.

Can I use this to reward staff, not just customers?

Yes. The mechanism is the same: you choose a holiday, decide how much of it to fund, and issue a voucher — to a top performer, a milestone, or a whole team.

One thing to check with your accountant first: a holiday given to an employee is generally a fringe benefit in Australia, and FBT may apply. It doesn't when you're rewarding a customer, where the cost is a marketing expense. We can't advise on your tax position, so have the conversation before you launch a staff campaign.

Are flights included?

No. Every holiday in the catalogue is accommodation and whatever inclusions that package lists — flights are the customer's to arrange. It's stated on the offer, on the voucher, and again at booking, so nobody is surprised.

Why a holiday instead of a gift card or a discount?

A discount comes straight off your margin and is forgotten by the next quote. A gift card is worth its face value and gets spent on groceries.

A holiday is the thing someone tells people about for years, and because it's booked at a rate we've already discounted, what it's worth to your customer is more than what it costs you.

About ViaResorts

The people who deliver the holiday

ViaResorts is a boutique holiday platform featuring curated holidays in locations around the world. We’ve sent over 45,000 guests away on vacation since 2021 and have offices in Australia and the UK. Our staff and team are dedicated to helping create memorable holiday experiences.

45,000+ guests travelledOperating since 2021Offices in Australia & the UK

Give them something worth talking about

Free to start, unlimited vouchers to issue, and nothing to pay until a customer is booking their holiday.